We're also way more aggressive with spam. Google has lots of internal products they push in their search results, which gets very crowded and a little confusing. The other thing is you'll notice that it's just a much cleaner experience. In the long term I think that is the main motivator. And that's coming up more and more, we have a new open source platform, we're recruiting developers and our users are making plugins across all sorts of niche areas. We have a box that's above the links providing context and information about your search with zero clicks. GW: The main benefit you see right away is we try to get way better instant answers. TS: What are other benefits to using DuckDuckGo? And I think it's great that they're trying to do something to help people get some privacy back, but it's not much. It's kind of built-in to their company DNA to have this default tracking. There are also some opt-outs that are only cookie based, so you try to opt out of something and then when you clear your cookies - which most people do either automatically or every so often - you're all of a sudden back to being tracked. For example, in incognito mode they're still logging all your searches per IP address. GW: I think all that is giving you a major fall sense of privacy. Privacy has been a focus, but it's more of a motivator to get you to try us out than the reason to stay. Instant answers, less spam, less clutter. Our argument has been we're producing better search results, actually. For people that do care about privacy, do you think they do enough? Things like anonymizing data after a certain period, incognito mode in their Chrome browser, and signing up to the Do Not Track initiative. TS: Over the years Google has made a few changes to tackle privacy concerns.
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